Cutia țăranului (“The Peasant’s Box”) is an initiative which directly connects local producers and urban consumers, by by-passing the conventional food sale system. Families of peasants assemble a box of seasonal products out of their own production (vegetables, meat, milk products, preserves, juices, baked goods etc.), which is then regularly delivered to urban consumers (weekly, monthly, bi-monthly etc.). The content of the box changes during the year according to what the season is offering. The price of the box is fixed, irrespective of its content; thus, potential errors are eliminated and the choice of whether “I want the box or not” – as the initiators put it – is simplified.
The initiative also aims at creating relationships built on trust between its members, in order to exclude the need for a product guarantee system. Their focus is on nurturing relationships between families of people who produce the food and the people who consume it.
Founded in Cluj, it is active in 8 cities across Romania, currently facilitating two dozen producers feeding over 600 families.
“I cannot think of another country in the modern western world where half of the population lives in villages and grows food”. The Peasant’s Box is “this great service where [the product] comes to your door step every week.” Ronen Hirsch – founding member of The Peasant’s Box